The NYPL Picture Collection as a Midtown Nexus
42nd Street entrance to NYPL Central Bldg. where Central Circulation was located in the now named Celeste Bartos Forum. (top left) Berenice Abbott's Tempo of the City: II, Fifth Avenue at 42nd Street, Looking west from Seymour Building, 503 Fifth Avenue. 1937. Changing New York . NYPL Wallach Photography Collection. Location, Location, Location: The NYPL Picture Collection as a Midtown Nexus The Picture Collection’s location at 42nd Street and Fifth Avenue put it at the center of a mid‑20th‑century image machine. Within a short walk were nearly all the industries that produced, circulated, and monetized images: newspapers and magazines, publishers, fashion houses and garment manufacturers, film and theatre studios, radio and later television networks, advertising agencies, and department stores. That geography is not incidental. It explains why the Picture Collection became, in Romana Javitz’s phrase, a “giant encyclopedia where pictures are consulted i...