Words on Pictures

  42nd Street entrance to NYPL Central Bldg. where Central Circulation was located in the now named Celeste Bartos Forum. (top left)   Berenice Abbott's  Tempo of the City: II, Fifth Avenue at 42nd Street, Looking west from Seymour Building, 503 Fifth Avenue. 1937. Changing New York . NYPL Wallach Photography Collection.   Location, Location, Location: The NYPL Picture Collection as a Midtown Nexus The Picture Collection’s location at 42nd Street and Fifth Avenue put it at the center of a mid‑20th‑century image machine. Within a short walk were nearly all the industries that produced, circulated, and monetized images: newspapers and magazines, publishers, fashion houses and garment manufacturers, film and theatre studios, radio and later television networks, advertising agencies, and department stores. That geography is not incidental. It explains why the Picture Collection became, in Romana Javitz’s phrase, a “giant encyclopedia where pictures are consulted i...

The Language of the Public "The thing is I decided that the classes of the John Cotton Dana classification just could not serve an artist public, or a general public...  so the thing is that I became convinced that an A-to-Z file would not serve  the public. That a simple alphabetic arrangement, such as Newark had, did not  group the material logically from its visual contents.  I decided then that the only thing to do would be to begin recording the language of the public in asking for the pictures, and that was begun as soon as I took over. Since there was no catalog of subject headings available, there was no catalog of subject headings at all by the way, since there was no catalog when the borrower came in he used his own language, and that language could be analyzed and those (became) headings.  At first it was used to show the trends and needs to guide the buying. Then it became obvious to me that unless we set up a subject heading scheme based on the lan ...