American Model: Origins of the Index of American Design, a Federal Art Project
Teapot, 1935/1942
watercolor, graphite, and colored pencil on paper overall: 20 x 25.4 cm (7 7/8 x 10 in.)
Index of American Design
1943.8.16986
IAD-20140728-0019.jpg
One
of the more successful projects emanating from the Works Progress
Administration’s Federal Art Project was one of its first: The Index of
American Design. Its origins came from users of the Picture Collection
like Ruth Reeves, the textile designer who was working on a major
commission to design the rugs and tapestries for the new Radio City
Music Hall in 1932. Reeves would often discuss the lack of documentation
in American design with the supervisor of the Picture Collection,
Romana Javitz. So when the opportunity arose in 1935 to hire a network
of unemployed illustrators, artists and photographers to render images
of selected American designs, Romana wrote a proposal that did just
that. It eventually would be applied across the country.
If
there was anyone who would understand the idea and concept of the Index
of America Design, it would be Edgar Holger Cahill (1887-1960). Hired
by John Cotton Dana in 1921 to be curator at the Newark Museum, Cahill
staged pioneer exhibitions there entitled American Primitives (1930) and American Folk Sculpture (1931). As acting director of the Museum of Modern Art from 1932-1933, he presented exhibits including American Sources of Modern Art, American Folk Art: Art of the Common Man in America and a survey exhibition, American Painting and Sculpture 1862–1932. These
and other projects placed Cahill at the epicenter of the modern
American art movement and in 1935 he was the recruited to become the
national director of the Federal Art Project. Cahill’s interests and
intellect were perfectly in tune with Romana Javitz and they became
life-long friends and colleagues.
By 1949 the Index was deposited at the National Gallery and Cahill was asked to write an introduction for Erwin O. Christensen’s book: The Index of American Design (New York: Macmillan, 1950).
In the upcoming publication of Words on Pictures: Romana Javitz and the New York Public Library’s Picture Collection, a previously unpublished letter to Cahill from Javitz recounts the development of the idea behind the Index of American Design. Enclosures include the full original proposal and other supporting correspondence.
“Our staff was constantly frustrated by the lack of
pictures to answer constant inquiries. We were besieged by foreign visitors and
recently emigrated artists who asked over and over again for the American
record – What kind of clothes the farmer wore in 1810; was there a tradition in
the use of overalls in America; did we have pictures of all sides of the sun
bonnet; where could they see a cigar Indian? It seemed shameful to me then that
we had not developed pride enough in our own past to record the appearance of
what the people wore, the details of their kitchens, their tools, their houses,
their shops and toys.”
The Index of American
Design was the answer to two pressing needs for Javitz, which she recalls
with great clarity. One was to fill what she saw were large gaps in the
historical American record, and the other was to provide relief to out of work
illustrators and artists. The Index of American Design was a picture
collection designed from scratch and was an “amplification and a natural growth
of the service we were then giving the public”.
Boston
Town Coverlet. 1770. Watercolor rendering created for the Index of American
Design
Fossum,
Magnus S.American, 1888 – 1980. 1935/1942 watercolor, pen
and ink, and graphite on paper overall: 67.3 x 54.2 cm (26 1/2 x 21 5/16 in.)
Original IAD Object: 84" long; 96" wide. Index of American Design. 1943.8.2895
Federal
Art Project (N.Y.) and Robbins. Index of American Design at Macy's Department
Store, NYC, 1938 July 30. Holger Cahill papers, 1910-1993. Archives of American
Art, Smithsonian Institution.
Holger
Cahill, national director of the Federal Art Project, speaking at the Harlem
Community Art Center. October 24, 1938.
Index of American Design
exhibition, Downtown Gallery, 113 W. 13th St.
New York City. Federal Art Project Photographic Division. phot-
Von Urban. Archives of American Art, Smithsonian.
Teapot. 1935/1942. photo, gelatin-silver print and gouache on paperboard
overall: 28.8 x 34.9 cm (11 5/16 x 13 3/4 in.) Original IAD Object: 8 1/4" high
Index of American Design. 1943.8.14542 National Gallery of Art.
Administrators of the Index of American Design also hired photographers to capture some objects, like this silver teapot, more realistically.
The
Index of American Design was a collaboration of federal, state and
local governments that was a success and a model program for the relief
of artists in need. The artists would record everything from iron
railings to furniture, toys to tools, kitchens to carpentry.
Administered by Ruth Reeves, Carl Tranum and Frances Pollack, the Index
soon sprouted offices in thirty-four states across the West Coast, Rocky
Mountains, Midwest, South, New England, and New York.
The
thousands of watercolors and photographs that were produced now form an
important record of American crafts and design. The watercolor and
photographic plates were produced by artists from thirty-four states in
six regions of the US: The results were exhibited widely and circulated
as educational tools for years. Exhibits included Edith Halpert’s
Downtown Gallery, the WPA Federal Art Project Gallery, Macy's Department
store, and the Harlem Community Art Center.
American 20th Century
Dress, 1935/1942
watercolor and graphite on paperboard overall: 30.6 x 23 cm (12 1/16 x 9 1/16 in.) Index of American Design
1943.8.9566
IAD-20130730-0019.jpg
American 20th Century
Interior
of Pullman Coach, 1888, 1935/1942 watercolor, gouache, and pen and ink
on paper overall: 56.8 x 44 cm (22 3/8 x 17 5/16 in.) Index of American
Design
1943.8.7635
IAD-20140731-0034.jpg
J. Herman McCollum
American, active c. 1935
Bonnet, c. 1940
watercolor and graphite on paperboard overall: 42.5 x 43 cm (16 3/4 x 16 15/16 in.) Index of American Design
1943.8.1055
IAD-20130821-0015.jpg
IAD-20130731-0057.jpg American 20th Century
Churn, c. 1940
watercolor and graphite on paperboard
overall: 29 x 22.7 cm (11 7/16 x 8 15/16 in.) Original IAD Object: 10 3/4" high; 5" in diameter Index of American Design
1943.8.17317
IAD-20130723-0064.jpg
Fanchon Larzelere
American, active c. 1935
Bonnet, c. 1937
watercolor, graphite, and colored pencil on paper overall: 29.8 x 22.7 cm (11 3/4 x 8 15/16 in.) Index of American Design
1943.8.3113
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